NASDAQ | May 6, 2010
Susan Smith Ellis, CEO of (RED) and Hayden Christensen, star of Star Wars films and this summer's "Takers," rang the NASDAQ Opening Bell to mark the beginning of the Lazarus Effect Campaign and to celebrate the broadcast of "The Lazarus Effect" documentary airing May 24 at 9:00 p.m. EDT on HBO.
The campaign equates what the average person can buy with 40 cents—from a stick of gum to a smear of lipstick—
