Belvedere Vodka, the world’s first premium vodka, has partnered with (RED) to introduce the BELVEDERE (PRODUCT)RED Special Edition bottle. 50% of Belvedere’s profits from the bottle will be contributed to the Global Fund to fight HIV/AIDS. The (RED)-inspired packaging will contain the same Belvedere Vodka enthusiasts have always enjoyed – unadulterated and naturally smooth ®. Multi-platinum recording artist USHER has also teamed up with (BELVEDERE)RED
premium vodka, has partnered with (RED) to introduce the BELVEDERE (PRODUCT)RED Special Edition bottle. 50% of Belvedere’s profits from the bottle will be contributed to the Global Fund to fight HIV/AIDS. The (RED)-inspired packaging will contain the same Belvedere Vodka enthusiasts have always enjoyed – unadulterated and naturally smooth ®. Multi-platinum recording artist USHER has also teamed up with (BELVEDERE)RED to raise awareness for the issue of HIV/AIDS and
to encourage consumers to support programs that offer education and medication on the ground in Africa.
Available in 3 sizes: 750 ml, 1 litre and 1.75 litre formats, (BELVEDERE)RED will be available throughout the U.S. and in 26 markets worldwide beginning in September 2011.
Learn more on Belvedere's facebook page.