20 November 2007
MILAN - November 20, 2007 - Giorgio Armani has teamed up with his friend Julia Roberts to design a special Emporio Armani (PRODUCT)RED™ bracelet, which will be exclusively available online at www.emporioarmani.com from World AIDS Day on December 1st and in Emporio Armani stores nationwide in mid-December. Distribution of the special bracelet will be expanded to include all Emporio Armani stores, select leading department stores and jewellery stores worldwide from February 1, 2008.
The new Emporio Armani (PRODUCT)RED Julia Roberts bracelet is a bohemian style leather bracelet, produced in red for women and brown for men. The focal point is an imprint of a symbolic “tree of life.” Within the tree’s foliage are the words “Revolution-Evolution-Devotion Tree,” an acronym for RED. The inside of the bracelet features her personalized mark: J.R. for Emporio Armani (PRODUCT)RED.
In addition, the sterling silver clasps are embossed with the Emporio Armani (PRODUCT)RED logo. The women’s version (EG2256) and the men’s version (EG 2257) sell for a recommended retail price of US $175 and US $195 respectively.
Commenting on this significant, creative collaboration, Giorgio Armani said, “Julia has helped to create a beautiful accessory for both women and men, which will also be a visible reminder of the part that we can all play in fighting AIDS in Africa.”
Giorgio Armani was a launch partner in (PRODUCT)RED, the business initiative founded by Bono and Bobby Shriver in 2006, and has since then designed a line of Emporio Armani (PRODUCT)RED clothing, accessories, eyewear, watches, fragrances and jewellery with 40% of the gross profit margin from sales of all these products going directly to the Global Fund to help fight AIDS in Africa.
(RED)™ is a global initiative whose primary objective is to engage the private sector in the fight against AIDS in Africa by channelling funds from the sale of (PRODUCT)RED products directly to The Global Fund for AIDS, Tuberculosis and Malaria. Companies whose products take on the (PRODUCT)RED mark contribute a portion of profits from the sale of that product to the Global Fund to finance AIDS programmes in Africa, with a focus on women and children. Current partners are: American Express, Converse, Gap, Motorola, Apple, Hallmark and Emporio Armani. Find out more at www.red.org.
The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,900 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Baby and Armani Casa. The Group’s exclusive retail network currently comprises: 73 Giorgio Armani boutiques, 12 Armani Collezioni stores, 140 Emporio Armani stores, 128 A/X Armani Exchange stores, 18 AJ | Armani Jeans stores, 7 Armani Junior stores, 1 Giorgio Armani Accessori, 1 Emporio Armani Accessori store and 25 Armani Casa stores in 46 countries. The Armani Group has also announced its intention to open a unique collection of luxury hotels and resorts in the world’s most important cities and destinations.
