(RED)

Bugaboo Announces Partnership with (RED)

9 September 2009

“Go and Good Things Happen” with (BUGABOO) RED

Bugaboo is joining forces with (RED) to empower parents across the globe to participate in the fight against AIDS in Africa. Bugaboo, a modern mobility company, is encouraging parents to GO…go outside, go discover, go experience. Through the new partnership with (RED), Bugaboo is inspiring people, and providing an opportunity for our customers to not only improve their own lives, but also the lives of others.

As of October 1, 2009, with any Bugaboo purchase, Bugaboo will contribute 1% of their total revenue to the Global Fund to help fund AIDS programs in Africa with an emphasis on the health of women and children. The funds support programs that are designed by each country based on their unique needs and that often include delivery of lifesaving antiretroviral treatment and support for treatment to help prevent the transmission of HIV from mother to child. (RED) was founded in 2006 to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa.

Parents who choose Bugaboo are not only choosing a well designed performance stroller but they will also be making a conscious decision to support the Global Fund’s AIDS grants in Africa. Whether they purchase from the existing Bugaboo range, or display their support by choosing from the (BUGABOO) RED Special Collection, their purchase ultimately benefits those affected by HIV and AIDS in Africa, including millions of mothers and children.

Available worldwide at launch, the (BUGABOO) RED Special Collection includes a Bugaboo Cameleon denim stroller featuring a unique black matte frame, dark denim fabric and a distinctive red brake handle. Like the standard Bugaboo Cameleon model, this (BUGABOO) RED Cameleon is a multi-terrain, infant-to-toddler stroller featuring an adjustable handlebar and swivel wheel suspension allowing for easy navigation and maximum comfort for parent and child.

The (BUGABOO) RED Special Collection also includes a white leather (BUGABOO) RED Bag. The multipurpose modern carryall for adults is practical and stylish. The bag includes a changing mat, numerous compartments and removable food and drink containers, making it suitable for any situation, from play dates to an afternoon meeting. The sleek design and functional interior make the (BUGABOO) RED Bag a permanent accessory for parents and non-parents alike.

“We are proud to announce our partnership with (RED) and join forces with other iconic brands to generate funds and awareness to help eliminate AIDS in Africa. Through our partnership with (RED), Bugaboo along with our consumers can play a role in the fight against AIDS in Africa and help reduce mother to child transmission of the disease. Now when you go with Bugaboo, you can make good things happen. ”

Madeleen Klaasen, Chief Marketing Officer of Bugaboo International

“Bugaboo products are known for their quality and design and we are delighted that they have created an exclusive range as part of the (RED) partnership. The fact that they are contributing 1% of all revenue across their entire range to the Global Fund means that this partnership goes even further to help combat HIV transmission between mothers and children.”

Susan Smith Ellis, CEO of (RED).

Bugaboo is the only (RED) partner to contribute a percentage of all revenue across its entire product range to help in the fight against AIDS in Africa. Launched in 1999, Bugaboo is renowned for its innovative and groundbreaking designs. As the first mobility design brand to partner with (RED), Bugaboo encapsulates the freedom to move for everyone, be it mothers and children locally, or mothers and children in Africa.

About Bugaboo

Bugaboo International is a Dutch design company that develops and produces mobility products. Bugaboo is known for its innovative and breakthrough mobility stroller designs. Bugaboo began in 1999, focusing on the Dutch market only, but grew rapidly within the next ten years into a global player. Bugaboo products are now available in almost 50 countries.Bugaboo International employs 800 people globally, from the headquarters in The Netherlands to offices in the United Kingdom, Germany, Sweden, Italy, Spain, the United States, France, Canada and the Bugaboo owned manufacturing plant in China. For more information, visit bugaboo.com.

About (RED)  TM and (PRODUCT) RED™

(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the Spring of 2006, more than $130 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit joinred.com.

About The Global Fund to Fight AIDS, Tuberculosis and Malaria.

Since its creation in 2002, the Global Fund has become the dominant financer of programs to fight AIDS, tuberculosis and malaria, with approved funding of US $15 billion for programs in 140 countries. The Global Fund supports programs based on agreed performance targets and disburses money in response to proven results. At the end of 2008, programs supported by the Global Fund have averted more than 3.5 million deaths by providing AIDS treatment for 2 million people, TB treatment for 4.6 million people, and by the distribution of 70 million insecticide-treated bed nets for the prevention of malaria worldwide. For more information visit theglobalfund.org.

(RED) is the Global Fund’s largest private sector contributor. For more information, please visit theglobalfund.org.

Media Contact:

Kerry Fitzmaurice – unlockPR

kerry@unlockpr.com – 323.933.6800 ext 2