New York, (February 4, 2009) - Romance is blooming (RED) this year as partners Apple, Converse, Dell, Emporio Armani, Gap, Hallmark, Starbucks, Windows, Special Editions Susan Hanover Designs and Girl Skateboards have great products perfect for Valentine’s Day 2009.
(RED) is the brand designed to engage business and consumer power to help eliminate AIDS in Africa. For every (PRODUCT) RED™ item sold, up to 50% of profits will go to the Global Fund to benefit HIV and AIDS programs in Africa with a focus on the health of women and children. To date, (RED) partners and events have contributed more that $120 million dollars to the Global Fund.
“We are so excited that our partners have continued to grow their (PRODUCT) RED lines, especially in these difficult economic times when giving back is more important than ever,” said CEO of (RED), Susan Smith Ellis. “We have worked with our partners to ensure that we can all shop (RED) for Valentine’s Day and every day.”
The perfect Valentine’s Day gift is only a click away at www.joinred.com. (PRODUCT) RED offerings include:
(APPLE) RED
The iPod nano (PRODUCT) RED Special Edition is available for $199 and the iPod shuffle (PRODUCT) RED Special Edition is available for $49. A portion of the proceeds from the sale of iPod nano (PRODUCT) RED Special Edition, iPod shuffle (PRODUCT) RED Special Edition and iTunes (PRODUCT) RED Gift Cards go to the Global Fund to help eliminate AIDS in Africa.
(CONVERSE) RED
This month, Converse introduces the Converse 1HUND(RED) Artists Spring ’09 collection, its final collection of 1HUND(RED) artist designed footwear. This season legendary U2 guitarist The Edge, hip-hop star Lupe Fiasco, humanitarian Bobby Shriver,
and British designer Andrew Mania, among others lend their creativity to Converse’s blank canvas, using art to help change the world.
(DELL) RED
Dell’s sleek Studio laptops are available in 15” and 17” sizes starting at $675, featuring original artwork by African artists Siobhan Gunning and Joseph Amedokpo and renowned industrial designer Bruce Mau. Available at www.dell.com/designstudio.
(EMPORIO ARMANI) RED
The Emporio Armani (PRODUCT) RED Heart T-Shirt, available both in women’s and men’s styles, is an exclusive for Valentine’s Day. The Emporio Armani (PRODUCT) RED wallet keeps everything organized stylishly, and is also an exclusive for Valentine's Day. Emporio Armani has begun the launch of their Spring line of (PRODUCT) RED apparel and accessories at Emporio Armani stores internationally, with select items available at www.emporioarmani.com.
(GAP) RED
Gap is introducing a collection of colorful, chic men’s and women’s (PRODUCT) RED graphic Ts – designed by emerging artists. The shirts are available starting February 9th in all US Gap stores and online at www.Gap.com/red for $28.
(HALLMARK) RED
Hallmark is offering (PRODUCT)RED greeting cards and Cards with Sound for your loved ones this Valentine’s Day; available at Hallmark Gold Crown stores across the US. There are also a variety of Hallmark (PRODUCT) RED e-card and photo card options available at www.hallmark.com/red.
(STARBUCKS) RED
Starbucks customers can continue to “Do Something Good Every Day” by using their (STARBUCKS) RED Card. Every time a customer uses his or her card to pay for purchases at participating Starbucks stores between January 3, 2009 and December 31, 2009, Starbucks will contribute 5¢ to the Global Fund to help save lives in Africa. The (STARBUCKS) RED Card is available at participating local Starbucks and online at www.starbucks.com.
(WINDOWS) RED
Upgrade to the most complete version of Windows and help eliminate AIDS in Africa with Windows Vista® Ultimate (PRODUCT) RED. Available for the first time as a standalone version, Windows Vista Ultimate (PRODUCT) RED features exclusive content, like (RED)TM gadgets, special screen savers, desktop wallpapers and other customized features will be offered at major retailers such as Amazon.com, Best Buy and Circuit City for $219.
(PRODUCT) RED Special Editions
(SUSAN HANOVER DESIGNS) RED Special Edition
Susan Hanover Designs has created a limited edition (PRODUCT) RED drop necklace and a new version of her classic bangle bracelet just in time for Valentine’s Day. Both are available at www.susanhanoverdesigns.com.
(GIRL) RED Special Edition
Girl has created great new skateboard decks with original art by Andy Jenkins, the Spanish born illustrator and designer. Pro skater Mike Carroll is endorsing the board; this is the second set of Girl (PRODUCT)RED decks.
About (RED) TM and (PRODUCT) RED™
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the Spring of 2006, more than $120 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit www.joinred.com
