17 November 2009
(RED)™ PARTNERS INCLUDING STARBUCKS, GAP AND DELL WILL GIVE MORE TO HELP RAISE AWARENESS AND FUNDS ON WORLD AIDS DAY, DECEMBER 1. (RED) POP-UP SHOPS TO OPEN IN MAJOR CITIES ACROSS THE GLOBE, CREATING MORE WAYS TO GIVE (RED) THIS HOLIDAY SEASON
New York November 17, 2009 - (RED) today announced that this World AIDS Day, December 1, 2009, partners including Starbucks Coffee Company, Gap and Dell will make special increased contributions through their unique (PRODUCT) RED™ -branded products where portions of the sale will go directly to the Global Fund to help generate funds for men, women and children affected by AIDS in Africa. Starbucks will contribute 5 cents U.S. for every handcrafted beverage purchased in participating U.S. and Canada stores on December 1; Gap will contribute 1% of all revenue generated in every store across the country on December 1; and Dell will be doubling their contributions on (PRODUCT) RED™ products for the full week of November 26 to December 2.
(RED) will also open holiday pop-up shops in cities around the world, including New York, San Francisco, Tokyo, and London beginning on World AIDS Day, December 1st which will run for several weeks during the holiday season. The holiday pop-up shops will be located at Gap Flagship store locations, including 54th and 5th Ave. in New York, Market & Powell in San Francisco, Harajuku in Tokyo and Oxford Street in London. All locations will feature products from (RED) partners including Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark, Starbucks and special editions Solange Azagury-Partridge, Girl Skateboard, Channel Islands Surfboards and Timbuk2. Visit joinred.com for more information on store locations and hours.
“(RED) gives shoppers a way to give great holiday gifts and give back at the same time. Every purchase contributes to the fight against AIDS in Africa. To date, this has resulted in contributions of $140 million to the Global Fund and has supported programs that have reached more than 4 million people with testing, counseling and medication,” said Susan Smith Ellis, CEO, (RED). “These efforts not only strengthen national AIDS programs to increase access to treatment, but truly transform lives as people gain access to medicine, regain strength and can return to being active children, parents, workers and community leaders.”
Beyond the (RED) pop-up shops, (PRODUCT) RED items are available in more than 60 countries– giving shoppers a variety of ways to give great gifts while giving back this holiday season. A portion of the profit or sales from all (PRODUCT) RED items goes directly to the Global Fund to help fund AIDS programs in Africa.
The full list of (RED) holiday products includes:
(APPLE) RED
The (PRODUCT) RED Special Edition iPod nano is a sleek and portable way to enjoy the soundtrack to your life. Now it comes with a built-in video camera, an FM radio tuner with iTunes Tagging and Live pause, a pedometer to track your steps and Apple Genius technology that automatically organizes your music into mixes you’ll love. Starting at $149, the (PRODUCT) RED Special Edition iPod nano is available online along with the iTunes Gift Card (PRODUCT) RED at http://www.apple.com/ipod/red/ and Apple's retail stores.
(BUGABOO) RED
Bugaboo is making good things happen for women and children living with HIV in Africa by partnering with (RED)™ and contributing 1% of all revenue across their entire product line to the Global Fund. Special Collection products launched by Bugaboo include the (BUGABOO) RED Cameleon Denim stroller, (BUGABOO) RED bag in white leather, and the (BUGABOO) RED Bee TREASU(RED) and ADO(RED) strollers. To learn more about Bugaboo products go to www.bugaboo.com.
(CONVERSE) RED
Converse will debut two exclusive Chuck Taylor All Star styles, the Red Leather Jacket shoe and Vena Cava for Converse 1HUND(RED) Artists shoes at the New York, San Francisco and London (RED) pop up stores this December. The African Canvas collection of Chuck Taylor All Star shoes made from canvas sourced in Africa will be available at the New York and San Francisco locations. Three new Jack Purcell (PRODUCT) RED African Canvas shoes have been added to the African Canvas Chuck Taylor All Star shoes,available online and at select retailers globally. Converse will also continue to offer people the capability to express their originality with the MAKE MINE RED option on www.converseone.com, which features updated colors, patterns and styles for the season. Visit www.converse.com for more information.
(DELL) RED
Dell has launched the ultimate travel companion, the Inspiron Mini 10v. Weighing in at less than 3lbs, the portable netbook combines highly mobile and robust design with leading edge wireless and entertainment features that keep your loved ones connected to home, even when they’re miles away. The Dell (PRODUCT) RED Mini, along with other DELL products including exclusive customizable (PRODUCT) RED artwork from the Dell Design Studio, are available online at http://www.dell.com/joinred.
(EMPORIO ARMANI) RED
Emporio Armani has launched a series of stylish (PRODUCT) RED apparel and accessories this holiday season. Everything from chic sunglasses to trendy ensembles for men and women are available in Emporio Armani stores worldwide with select items available at www.emporioarmani.com.
(GAP) RED
In addition to the collection of colorful and chic men’s and women’s (PRODUCT) RED graphic T’s designed by emerging artists, Gap has introduced a Stella McCartney exclusively designed T for women and baby girls. The T’s, along with the limited edition (PRODUCT) RED collection including jeans, denim shirts, graphic scarves and belts, will be available at the (RED) pop-up stores and select U.S. Gap stores.
(HALLMARK) RED
Hallmark is offering (PRODUCT) RED Holiday Cards at Hallmark Gold Crown Stores across the US. Hallmark’s (PRODUCT)RED collection, the largest social-impact initiative in its history, features a variety of e-card and photo card options available at www.hallmark.com/red.
(STARBUCKS) RED
Beginning November 17 through December 1, 2009, with any $15 purchase (tax not included) at participating Starbucks stores in the U.S. and Canada while supplies last, customers will receive a complimentary “All You Need Is Love” Holiday CD featuring Starbucks and (RED)™ exclusive tracks from artists including: U2, Dave Matthews Band, John Legend and Playing for Change. In addition, as part of the (RED)™ partnership, Starbucks will contribute $1 U.S. from each qualifying purchase to the Global Fund to help those living with HIV in Africa. Starbucks customers can also continue to “do good every day” by using their (STARBUCKS) RED Card, now featuring a new design and available in regular size as well as a “mini” size perfect for your keychain. With every swipe of the Card through 12/31/10, Starbucks contributes 5 cents to the Global Fund to help fight AIDS in Africa. Additional (STARBUCKS) RED products include the (STARBUCKS) RED Double Wall Stainless Steel Water Bottle, (STARBUCKS) RED Tumbler and (STARBUCKS) RED Whole Bean coffee. The purchase of each will generate a contribution of $1 U.S. by Starbucks to the Global Fund when purchased at any participating U.S. and Canada Starbucks stores.
(PRODUCT) RED Special Editions
(SA-P) RED Special Edition
Solange Azagury-Partridge, recognized as the leading jewelry designer of her generation, has remodeled the iconic Hotlips ring as a (SA-P) RED Special Edition for the 2009 holiday season.
Composed of sterling silver and covered in translucent red lacquer, Solange has engraved the personal message “(SA-P hearts) RED” on the back. The (SA-P)RED Special Edition Hotlips ring are available to order at (212) 879-9100 or newyork@solange.info. For more information, please visit www.solangeazagurypartridge.com
(GIRL) RED Special Edition
Girl Skateboard Company launched their partnership by creating two limited-edition Eric Koston skateboards and introduces a new limited-edition set made for Mike Carroll starting at $49.95. Visit www.girlskateboards.com for more information.
(CHANNEL ISLANDS SURFBOARDS) RED Special Edition
Channel Islands Surfboards produced 50 (PRODUCT) RED special edition surfboards which will be sold exclusively in the (RED) holiday pop-up stores.
(Timbuk2) RED Special Edition
Timbuk2 have created a Racing Stripe and an Optical style of their medium-sized messenger bags as (PRODUCT)RED special editions. The bags will be available in the (RED) holiday pop-up stores and online at www.timbuk2.com/red.
About (RED)™ and (PRODUCT) RED™
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Dell, and Starbucks. Since its launch in the Spring of 2006, $140 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit http://www.joinred.com/
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
Since its creation in 2002, the Global Fund has become the dominant financer of programs to fight AIDS, tuberculosis and malaria, with approved funding of US $15.6 billion for programs in 140 countries. The Global Fund supports programs based on agreed performance targets and disburses money in response to proven results. At the end of July 2009, programs supported by the Global Fund have averted more than 4 million deaths by providing AIDS treatment for 2.3 million people, TB treatment for 5.4 million people, and by the distribution of 88 million insecticide-treated bed nets for the prevention of malaria worldwide. For more information visit http://www.theglobalfund.org.
Media Contacts:
Rubenstein Communications, Inc. for (RED)
Maya Dillon, mdillon@rubenstein.com, 212-843-8003
Peter Foley, pfoley@rubenstein.com, 212-843-8308
