Kicking off on June 7th from London, after an opening party at the unconventional The Box, 70 women on board of red cars will drive 1100 kilometers for the Red Rush to Zero Campaign. The goal is to gather funds and raise public awareness on the problems of transmission of the HIV virus from mother to child. (RED) has as its goal with this campaign to eliminate the transmission of the virus from mother to child before 2015.
Businesswomen, stylists, journalists, actresses, models, women that come from different countries and do all types of jobs, will drive from London to Paris, through Geneva to Milan, to thus arrive to Monte Carlo for the final race.
Milan, on June 9th, will host a pit stop at Park Hyatt, where it is possible to be a part of the group for a dinner by calling and making a donation. The meal will be followed by an after party at Just Cavalli.
While a gala dinner is set for the Monaco arrival, all with special prizes put for auction to help (RED). All items can be seen at www.cashandrocket.com.
The starting grid will include, among others, model Lily Becker, wife of Boris Becker, Jo Wood, ex-wife of the Rolling Stone’s Ronnie Wood, models Jodie and Jemma Kidd, Charlotte Stockdale (married to Marc Newson and famous stylist), Anne V, model for Victoria's Secret and Sports Illustrated, Julie and Melissa (Brangstrup-tour organizers),
RED CEO Deborah Dugan teamed up with doctor Patricia Akasamoah, while Umberta Gnutti Beretta and her friend Gabriella Magnoni Dompè will represent Italy.