Tiesto will become the latest celebrity face of the (RED) campaign, teaming with the organization for a global event on World AIDS Day (Dec. 1, 2012) that will see the superstar DJ recruiting A-list house and EDM artists to raise awareness over the elimination and transmission of HIV from mothers to their babies by 2015.
"Having Tiesto engage his strong following to help (RED) deliver an AIDS-free generation is a dream true for us," (RED) CEO Deborah Dugan tells
Billboard.biz. "This is just the kind of firepower we need to bring the world's attention to the fact that we can end AIDS; a notion that was considered virtually impossible a decade ago."
Read more of the announcement here.