Huffington Post – Deborah Dugan, (RED) CEO
"The world finds itself at a historic moment in the fight against HIV/AIDS, with the opportunity to end mother-to-child transmission of HIV and take a crucial step toward defeating this global pandemic that has already claimed 30 million lives. It's a chance to change the course of history by ensuring that the next generation is born HIV-free by 2015. This is an attainable goal, but it isn't a done deal. We find ourselves in a time
when the global economy threatens public sector funding for this effort. Now would be the absolute worst time to take our foot off the gas and lose the momentum we have built in the fight against AIDS thanks, in large part, to the ability to provide life-saving anti-retroviral drugs to millions of people over the past decade.
So how can the world push this effort over the finish line? Critical pieces include creating new funding models, new ways to keep heat on the issue and new ideas
to entice people's engagement and energy in this battle. For our part in this fight, (RED) is trying to engage corporations and the public in a variety of ways. On June 1, (RED) will kick off our first (RED)RUSH TO ZERO campaign, ten days of in-person and digital events and experiences bringing together brands, celebrities, gamers, music fans and consumers around the world, to raise critical funding and awareness. Read more.