Press Conference: (RED) Campaign
Watch 10 minutes of highlights from the (PRODUCT) RED press conference courtesy of the World Economic Forum.
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4/24/2008 | GET INSPI(RED) THIS MOTHER’S DAY
The Best Gifts to Receive This Season are Those That Give Back and Support the Fight Against AIDS in Africa.
4/2/2008 | LESOTHO BECOMES FOURTH GLOBAL FUND COUNTRY TO RECEIVE (RED) FUNDS
Over US$ 100 Million of (RED) Funds Already Generated for Global Fund-supported AIDS Programs in Africa
2/8/2008 | GIORGIO ARMANI DESIGNS CUSTOM WARDROBE FOR ALICIA KEYS’ AS I AM TOUR AND LAUNCHES THE EMPORIO ARMANI ALICIA JEAN
February 8, 2008, MILAN - Giorgio Armani has added his iconic creative style to Alicia Keys’ upcoming As I Am world tour by designing a custom wardrobe for his friend, the multi-talented Grammy winner, songwriter, performer and producer.
2/14/2008 | THE (RED) AUCTION RAISES OVER $40 MILLION TO FIGHT AIDS IN AFRICA
New York, NY - February 14, 2008 - Tonight, on the evening of Valentine's Day, over $40 million was raised to fight AIDS in Africa in an historic auction -- the most significant charity auction of Contemporary Art ever -- organized by Bono, Damien Hirst, Sotheby's, Gagosian Gallery and dozens of donating artists in the (RED) Auction. The proceeds will go the United Nations Foundation to support HIV/AIDS relief programs in Africa conducted by The Global Fund to Fight AIDS, Tuberculosis and Malaria. Bono opened the auction with an a capella rendition of "All You Need Is Love" before a star-studded crowd, including Queen Noor, John McEnroe, Takashi Murakami, Martha Stewart, Dennis Hopper, Michael Stipe, Helena Christensen, Liya Kebede, Russell Simmons, Brian Williams, Ziyi Zhang, Ed Burns and Christy Turlington, who purchased Francesco Clemente's Red Flower on Scorched Earth for $170,500 (lot 61, est. $50/70,000*). The auction achieved $42.58 million, far beyond its high estimate (est. $21/29 million), and records were set for seventeen artists, including Marc Quinn, Banksy, Howard Hodgkin, Keith Tyson and Bernar Venet. Among the many highlights of the evening was Damien Hirst's Where There's A Will, There's A Way, a pill cabinet which is filled with HIV antiretroviral drugs for the treatment of HIV, which sold for $7,150,000 (lot 54, est. $5/7 million). The sale had been preceded by a preview exhibition of the works at Gagosian Gallery in Chelsea.
1/24/2008 | DELL AND MICROSOFT LAUNCH (PRODUCT) RED BRANDED PRODUCTS TO HELP ELIMINATE AIDS IN AFRICA
Choice of a stylish Dell (PRODUCT) RED computer or printer is a simple way for people all over the world to make a direct impact and help save lives
ROUND ROCK, TX. – January 25, 2008 – Dell and Microsoft today announced they will offer customers a simple way to make a difference, through the purchase of unique (PRODUCT) RED branded personal computers and a printer. Adding to the premium experience, all Dell (PRODUCT) RED PCs are powered by Windows Vista Ultimate (PRODUCT) RED. Dell is the exclusive PC and peripheral partner of (PRODUCT) RED.
1/15/2008 | JULIAN SCHNABEL, CARINE ROITFELD, AND BOBBY SHRIVER TO BE HONORED AT AMFAR'S NEW YORK GALA
NEW YORK, NY – January 15, 2008 - On January 31, amfAR will honor Julian Schnabel, acclaimed artist and film maker, Carine Roitfeld, editor in chief of French Vogue, and Bobby Shriver, founder of the (Product)RED Campaign, for their vital and distinctive contributions to the global struggle against AIDS.
1/11/2008 | RINGLING STUDENT WINS NATIONAL HALLMARK GREETING CARD COMPETITION
Card designed by student from Florida's Ringling School of Art and Design is selected by voters; now available for purchase
KANSAS CITY, MO. - January 11, 2007 - Hallmark Cards, Inc. today announces America voted Erin McGuire - a Port Richey, Florida design student - the best of the best, beating nine other finalists to be named the Grand Prize winner in the company's national card competition.
12/14/2007 | YOU + CREATIVITY + (RED) INSPIRATION = A HALLMARK CARD
Hallmark announces the first finalists in an ongoing card competition: you create, Hallmark prints, everyone votes
KANSAS CITY, MO. - December 14, 2007 - For years Hallmark consumers have been clamoring to submit their own greeting card designs to the company. They got what they asked for with the launch of the first in a series of themed card competitions - a competition inspired by Hallmark's partnership with (PRODUCT) RED. Wowed by the impressive entries, Hallmark Cards, Inc., today announces the competition's 10 finalists.
12/5/2007 | BONO AND DAMIEN HIRST PAINT THE TOWN RED FOR AIDS IN AFRICA
SOTHEBY’S IN NEW YORK TO HOST THE (RED) AUCTION
London/New York - December 5, 2007 – Bono and Damien Hirst have joined forces with Sotheby’s and Gagosian Gallery to organise the most significant charity auction of Contemporary Art ever – The (RED) Auction – which will be held at Sotheby’s in New York on Valentine’s Day, Thursday, February 14th, 2008. The proceeds are to go the United Nations Foundation to support HIV/AIDS relief programs in Africa conducted by The Global Fund to Fight AIDS, Tuberculosis and Malaria. The sale at Sotheby’s (1334 York Avenue) will be preceded by a preview exhibition of the works at Gagosian Gallery in Chelsea (522 W. 21st Street) from February 4th to 13th, 2008. A special catalogue for the sale is available, and for more information, please visit www.sothebys.com/red. The estimate for the auction is $21/29 million.
11/29/2007 | (PRODUCT) RED HITS $50 MILLION CONTRIBUTION MILESTONE
November 29, 2007, GENEVA - The Global Fund to Fight AIDS, Tuberculosis and Malaria today announced that contributions from (PRODUCT) RED partners have reached over $50 million.
11/20/2007 | JULIA ROBERTS DESIGNS SPECIAL EMPORIO ARMANI (PRODUCT) RED BRACELET WITH GIORGIO ARMANI AVAILABLE ONLINE ON DECEMBER 1st, WORLD AIDS DAY
MILAN - November 20, 2007 - Giorgio Armani has teamed up with his friend Julia Roberts to design a special Emporio Armani (PRODUCT) RED bracelet, which will be exclusively available online at www.emporioarmani.com from World AIDS Day on December 1st and in Emporio Armani stores nationwide in mid-December. Distribution of the special bracelet will be expanded to include all Emporio Armani stores, select leading department stores and jewellery stores worldwide from February 1, 2008.
11/13/2007 | SAWDUST, THE KILLERS' FIRST COLLECTION OF B-SIDES, RARITIES, AND NEW TRACKS ARRIVES IN STORES TODAY!
The Killers' new Christmas single, "Don't Shoot Me Santa," to turn (RED) with 100% of proceeds to benefit the Global Fund to Fight Aids, Tuberculosis, and Malaria for investment in African AIDS programs
New York, NY - November 13, 2007 - SAWDUST (in stores today), the first collection of previously unreleased session tracks, B-sides and rarities to be released by, Grammy-nominated, MTV VMA Award-winning, multi-platinum Island Records group The Killers.
In addition, The Killers will be all over the radio and Internet this season with "Don't Shoot Me Santa," their second Christmas single. Similar to last year's "A Great Big Sled," the single will turn (RED), with 100% of the proceeds going to the Global Fund (www.theglobalfund.org) to invest in African AIDS programs.
10/26/2007 | JORDAN’S QUEEN RANIA LENDS HER SUPPORT AS (RED)’S BOBBY SHRIVER UNVEILS (RED)’S NEWEST PARTNERSHIP WITH HALLMARK
Hallmark’s (PRODUCT) RED collection is company’s largest social-impact initiative and will contribute a percentage of sales to the Global Fund to invest in African AIDS programs
NEW YORK – (RED) Co-founder Bobby Shriver today unveiled (RED)'s newest partnership with Hallmark Cards, Inc. at a Hallmark Gold Crown store in Manhattan, where Her Majesty Queen Rania Al Abdullah of Jordan lent her continued support to the growing international initiative. The (RED) partnership is Hallmark’s largest social-impact initiative in the history of the company.
10/12/2007 | HALLMARK PARTNERS WITH (RED) AND THE GLOBAL FUND, TO HELP FIGHT AIDS IN AFRICA
Consumers can soon send a card, change a life
(Kansas City, Mo., Oct. 12, 2007) — Hallmark Cards, Inc. today announced its partnership with (RED) and the Global Fund, to help fight AIDS in Africa. The (RED) partnership will be Hallmark’s largest social-impact initiative in the history of the company.
10/3/2007 | GAP INTRODUCES INSPIRATIONAL MARKETING CAMPAIGN TO CELEBRATE FIRST ANNIVERSARY OF GLOBAL LAUNCH OF GAP (PRODUCT) RED
Anne Hathaway, John Legend and Wyclef Jean join Terrence Howard, Natalie Maines and Abigail Breslin to help launch the new (2 WEEKS) T-Shirt and latest Gap (PRODUCT) RED collections
SAN FRANCISCO – Oct. 3, 2007 – Gap is proud to introduce its latest marketing campaign for (PRODUCT) RED, a for-benefit brand designed to help eliminate AIDS in Africa. Captured by acclaimed photographer Annie Leibovitz and featuring a diverse cast of socially-conscious celebrities, the new campaign underscores the idea that it is possible for an individual to change the world.
9/24/2007 | BOBBY SHRIVER OF (RED) NAMED 2007 ADVERTISING PERSON OF THE YEAR
AD Club Honors Co-Founder of Successful Global Marketing Initiative
New York, N.Y. – September 24, 2007 – The ADVERTISING Club today honors Bobby Shriver, co-founder of (RED), with the 2007 Advertising Person of the Year award. (RED) is the marketing initiative that marries the private sector with the buying power of the public to generate a sustainable flow of funds towards the fight to eliminate AIDS in Africa. The eminent industry award is being presented to Shriver today at the kick-off luncheon of ADVERTISING WEEK held at The Metropolitan Club in New York.
9/24/2007 | (RED) CONTRIBUTIONS TO THE GLOBAL FUND TOP $45 MILLION
$30 million of (RED) funds already invested in AIDS programs in Ghana, Swaziland and Rwanda
Los Angeles, CA – September 24, 2007 – Today, (RED), the initiative launched last year to engage corporate and consumer power in the fights against AIDS in Africa, announced that the sales of (PRODUCT) RED-branded products had generated more than $45 million for the Global Fund (www.theglobalfund.org). In 2006, (RED) set out to create a sustainable model to increase private sector contributions to the Global Fund. The recent total of more than $45 million generated represents an impressive nine fold increase over the previous total of just $5 million raised by the Global Fund from the private sector in its first four years, 2002 - 2006.
6/28/2007 | (RED) NAMES SUSAN SMITH ELLIS AS NEW CEO
Los Angeles, CA – June 28, 2007 – (RED), the groundbreaking initiative founded by Bono and Bobby Shriver that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa, announced today that it has named advertising and marketing executive Susan Smith Ellis as its new chief executive officer. Ms. Ellis, who for the last four years has served as executive vice president at Omnicom, Inc, will join (RED) on July 16th . She plans to focus the company's efforts on building the (RED) brand, creating value for current partners and bringing new brands into the (RED) partner community.
6/21/2007 | GAPKIDS AND BABYGAP INTRODUCE NEW (PRODUCT) RED™ COLLECTIONS
All Gap (PRODUCT) RED Clothing Designed to Help Eliminate AIDS in Africa
SAN FRANCISCO – June 21, 2007 – babyGap and GapKids are proud to announce the latest addition to the (PRODUCT) RED family – a new, limited edition (PRODUCT) RED collection made especially for babies and children and available exclusively at babyGap and GapKids. As part of Gap’s global partnership with (PRODUCT) RED, half of the profits from Gap’s sales of the babyGap and GapKids (PRODUCT) RED collections will go directly to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa. This special delivery of (PRODUCT) RED items for kids and babies arrives in select babyGap and GapKids stores on June 21 and online at babygap.com and GapKids.com on July 5.
6/14/2007 | Converse Announces Grammy Award Winning Artist Common as the Face of Converse (PRODUCT) REDTM Fall 2007 Advertising Campaign
N. ANDOVER, Mass., June 14 -- Converse announces today that Common, Grammy award winning hip-hop artist and actor, will be the face of Converse (PRODUCT) RED. Common will appear in Converse's first national print campaign to further support Converse's partnership with (PRODUCT) RED. The Fall 2007 advertising campaign is entitled "Weapon of Change" featuring irreverent messages and bold illustrations encouraging consumers to be optimistic rebels and become agents of change. The Converse (PRODUCT) RED Weapon(R) will be available exclusively through Foot Locker, Inc. and on http://www.converse.com/.
6/6/2007 | VANITY FAIR RELEASES UNPRECEDENTED 20 DIFFERENT COVERS FOR AFRICA ISSUE GUEST-EDITED BY BONO
Cover Features Oprah Winfrey, Desmond Tutu, Bill Gates, George Clooney, Madonna, Muhammad Ali, George W. Bush, Barack Obama, Iman, Brad Pitt, and 11 Others
New York, N.Y.— Vanity Fair editor Graydon Carter and first-ever guest editor Bono publish Vanity Fair’s special Africa issue with an unprecedented 20 covers featuring Muhammad Ali, Maya Angelou, Warren Buffett, George W. Bush, Don Cheadle, George Clooney, Bill and Melinda Gates, Djimon Hounsou, Iman, Jay-Z, Alicia Keys, Madonna, Barack Obama, Brad Pitt, Queen Rania of Jordan, Condoleezza Rice, Chris Rock, Desmond Tutu, Oprah Winfrey, and Bono, all shot by Annie Leibovitz.
5/3/2007 | JOSS STONE GOES GOLD AND (RED)
NEW ALBUM — INTRODUCING JOSS STONE — CERTIFIED GOLD BY THE R.I.A.A. STONE TEAMS WITH RAPPER COMMON AND BONO’S (RED) INITIATIVE FOR NEW VIDEO, AVAILABLE FOR DOWNLOAD ON ITUNES MAY 22
May 3, 2007 — Hollywood, CA — The success story around Joss Stone continues to grow this week with the British soul singer and songwriter’s new album — Introducing Joss Stone — being certified gold by the R.I.A.A. with half a million copies sold in the U.S.
5/1/2007 | BABYGAP DELIVERS NEW (PRODUCT) RED™ BODYSUIT COLLECTION: DELIVE(RED), DIAPE(RED), ADO(RED), ADMI(RED) and INSPI(RED)
babyGap (PRODUCT) RED Collection Designed to Help Eliminate AIDS in Africa
SAN FRANCISCO – May 1, 2007 – babyGap is proud to announce the latest addition to the (PRODUCT) RED family – a new, limited edition collection of babyGap (PRODUCT) RED bodysuits. As part of Gap’s global partnership with (PRODUCT) RED, half of the profits from the sales of the babyGap (PRODUCT) RED bodysuits will be go directly to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa. The contribution to the Global Fund for the purchase of each bodysuit can cover the cost of more than ten treatments to help prevent the transmission of HIV from mother to child (at the time of birth). This special delivery of the first ever babyGap (PRODUCT) RED items arrives in select babyGap stores and online at babygap.com on May 1, just in time for Mother’s Day.
4/12/2007 | CONVERSE DEBUTS FALL 2007 CONVERSE (PRODUCT) REDTM
MUSIC AND CULTURE COLLABORATIONS AND PREMIUM FOOTWEAR COLLECTION
CONVERSE AND GAP CONTINUE TO EVOLVE THEIR EXCLUSIVE, LIMITED EDITION COLLECTION WITH NEW OFFERINGS
3/28/2007 | (RED) ANNOUNCES NEW FILM CATEGORY FOR 2008 VAIL FILM FESTIVAL
VAIL, Colorado - (RED), launched last year by Bono and Bobby Shriver and partnered with iconic brands Gap, Motorola, Converse, Emporio Armani and Apple, today announced a (RED) Short Film Category to debut at the 2008 Vail Film Festival. The “(RED) Vision” category asks filmmakers to dramatize the core ideas behind (RED) and embraces themes of inspiration, motivation and education. This announcement comes on the heels of an integrated collaboration at this year’s festival that includes a 25% contribution from all Festival Avanti passes directly to the Global Fund.
3/26/2007 | CONVERSE AND GAP INTRODUCE EXCLUSIVE CONVERSE (PRODUCT) REDTM CHUCK TAYLOR® ALL STAR® SHOES AT GAP STORES FOR SPRING 2007
N. Andover, MA – In the spirit of personal creativity and self-expression inherent to the Converse brand, Converse and Gap will unveil two limited edition Converse (PRODUCT) RED Chuck Taylor All Star shoes available exclusively at select Gap stores for Spring, beginning March 2007. As two of the partner brands of (PRODUCT) RED, Converse and Gap are teaming up with (PRODUCT) RED to help eliminate AIDS in Africa, and these new shoes are their second introduction of specialty retail shoes. (PRODUCT) RED is an economic initiative created by Bono (U2, singer and activist) and Bobby Shriver (Chairman of DATA – Debt, AIDS, Trade, Africa), designed to deliver a sustainable flow of private sector money to the Global Fund to invest in African AIDS programs with an emphasis on the health of women and children.
2/6/2007 | GO (RED) FOR VALENTINE’S DAY WITH THE POWER TO HELP ELIMINATE AIDS IN AFRICA
OVERLAND PARK, Kan., and LIBERTYVILLE, Ill. – Feb. 8 2007 – Motorola (NYSE: MOT) and Sprint (NYSE: S) today announced a milestone in contributions from sales of the RED MOTORAZR V3m. To date, sales of the wireless phone designed to help eliminate AIDS in Africa can cover the annual cost of antiretroviral (ARV) treatment for AIDS for more than 12,000 people.
2/6/2007 | (RED) Room Designed and Introduced by Gap in Celebration of (PRODUCT) RED
SAN FRANCISCO – February 6, 2007 – Gap is proud to be teaming up with The Recording Academy® to unveil the first ever (RED) Room backstage at the 49th Annual GRAMMY®Awards on February 11, 2007. The transformation of the traditional Green Room into a (RED) Room is in honor of (PRODUCT) RED™, the groundbreaking initiative recently introduced by Bono and Bobby Shriver to help eliminate AIDS in Africa.
11/22/2006 | SPRINT KICKS-OFF TWELVE DAYS OF POWER SHOPPING WITH LAUNCH OF "(RED) FRIDAY"
Stylish RED MOTORAZRtm offers an easy way to get into the spirit of giving during the holiday season and help fight HIV/AIDS in Africa
11/23/2006 | MTV NETWORKS PARTNERS WITH (RED)
New (RED) Campaign to Debut on MTVN Thanksgiving Day Thursday, Nov. 23, at 9 p.m. (ET/PT)
VH1 to Go (RED) on Tuesday, Nov. 21
11//6/2006 | Gap collaborates with renowned designer Roland Mouret.
The collection sees Roland applying his expertise in dress design to Gaps casual, easy-to-wear aesthetic, to create a series of feminine, simple pieces, in the seasons refined palette of charcoal and silver grey, black, dark navy and red. The dresses, created with ease of spirit and wearability in mind, work perfectly layered over white shirts, T-shirts or roll-necks for day or can be worn on their own for a more sophisticated look.
10/13/2006 | BONO AND BOBBY SHRIVER LAUNCH (RED)TM IN THE U.S.
Gap, Motorola, Converse, Giorgio Armani, Apple and MTV Networks Join Forces to Launch Massive Product, Retail, Marketing and Online Campaigns Designed to Eliminate AIDS in Africa
10/13/2006 | Apple Announces iPod nano (PRODUCT) RED Special Edition
Portion of Proceeds Contributed to The Global Fund to Fight AIDS
CUPERTINO, California—October 13, 2006—Apple® today announced the iPod® nano (PRODUCT) RED Special Edition. (RED) was created by U2 lead singer, Bono and Bobby Shriver to engage business in the fight against AIDS in Africa by getting the world’s most iconic companies to make uniquely branded products. A portion of the profits from these products goes directly to the Global Fund to fund programs for women and children affected by HIV/AIDS in Africa. The iPod nano (PRODUCT) RED comes in a beautiful red aluminum enclosure and features 24 hours of battery life, Apple’s innovative Click Wheel and an incredibly thin and light design. Apple will contribute $10 from the sale of each iPod nano (PRODUCT) RED to the Global Fund to help fight HIV/AIDS in Africa. Apple will also offer a $25 iTunes® (PRODUCT) RED gift card available for purchase at Apple’s retail and online stores next month.
10/10/2006 | CONVERSE INTRODUCES MAKE MINE RED CUSTOMIZED ONLINE PRODUCT TO SUPPORT U.S. LAUNCH OF (PRODUCT) RED™
Converse Offers Unique Consumer Experience To Express Originality Through MAKE MINE RED On www.converseone.com
10/10/2006 | CONVERSE PARTNERS WITH GAP TO RELEASE EXCLUSIVE (PRODUCT) RED™ CHUCK TAYLOR® ALL STAR® SHOES AT GAP STORES
North Andover, MA (October 10, 2006) – Converse further extends its global partnership with (PRODUCT) RED with the launch of the Converse (PRODUCT) RED Core Canvas Chuck Taylor® All Star® collection exclusively at Gap. The release of Converse (PRODUCT) RED core canvas high top shoes marks the first collaboration between Converse and Gap, two partners in the (RED) initiative, an economic plan created by Bono (U2, singer and activist) and Bobby Shriver (Chairman of DATA – Debt, AIDS, Trade, Africa) designed to deliver a sustainable flow of private sector money to The Global Fund to Fight AIDS, Tuberculosis and Malaria.
10/9/2006 | GAP (PRODUCT) RED™ COLLECTION DESIGNED TO MAKE A DIFFERENCE FOR AFRICA
Founded by Bono and Bobby Shriver, (RED)™ Will Raise Money to Help Eliminate AIDS in Africa
Steven Spielberg, Jennifer Garner, Chris Rock, Penelope Cruz, Christy Turlington, Don Cheadle, Mary J. Blige, Dakota Fanning and Apolo Ohno Help Celebrate Launch Of GAP (PRODUCT) RED in a Powerful New Gap Ad Campaign
9/18/2006 | Gap Announces Their Collaboration with Renowned Designer Roland Mouret
Gap today announce their collaboration with renowned designer Roland Mouret. A collection of ten dresses, priced £45-£78 will be sold in Gap stores in the UK and France only from 7 November.
9/5/2006 | GIORGIO ARMANI TO SHOW AT LONDON FASHION WEEK AND TO CELEBRATE THREE FLAGSHIP STORE OPENINGS
The Armani Group announces that Giorgio Armani will arrive in London on September 19th for a series of events coinciding with the opening of three flagship stores: Emporio Armani at 191 Brompton Road and Armani Casa and Armani Collezioni at 113 - 115 New Bond Street. The climax of his visit will be the unique One Night Only event that he will present on Thursday September 21st at Earl’s Court – an INSPI(RED) evening of fashion and music, featuring the Emporio Armani Spring Summer 2007 women’s fashion show and the launch of the Emporio Armani (PRODUCT) RED capsule collection. The event will feature many of Giorgio Armani’s friends from the worlds of film, music and sport, including Bono and Bobby Shriver - the founders of (PRODUCT) RED – Beyoncé, Leonardo Di Caprio, Alicia Keys, Clive Owen, Ashley Judd, Samuel Jackson, Andrea Bocelli, James Franco, Andriy Shevchenko and more. The event will be filmed by Initial, an Endemol company, for broadcast on the UK’s Channel 4 and for worldwide syndication.
8/23/2006 | Gisele and Maasai front American Express RED’s bold new Ad campaign
American Express® is launching a new advertising campaign, for American Express RED, featuring Brazilian supermodel Gisele Bundchen and a Maasai Warrior from Kenya. Launched earlier this year American Express RED was the first product to join Bono and Bobby Shriver’s (RED)TM initiative, designed to help fight AIDS in Africa.
5/31/2006 | NEW GLOBAL FUND GRANT RESULTS SHOW SUBSTANTIAL IMPACT
With nearly 400 grants approved to combat HIV/ AIDS, TB and malaria, Global Fund-financed programs are proving that where money is invested, treatment and prevention efforts are working.
5/23/2006 | GIORGIO ARMANI TO PRESENT HIS SS 2007 EMPORIO ARMANI WOMEN’S SHOW
23 May 2006, MILAN - Giorgio Armani has announced today that he will present his Spring Summer 2007 Emporio Armani fashion show during the next London Women’s Fashion Week, on the evening of Thursday, the 21st of September, in a unique fashion music event that will also celebrate the launch of his Emporio Armani (PRODUCT) RED capsule collection. Emporio Armani is one of the five partner brands participating in this pioneering economic initiative launched by Bono and Bobby Shriver last December at the Davos World Economic Forum designed to deliver a sustainable flow of private sector money to the Global Fund to Fight AIDS in Africa.
5/15/2006 | Motorola joins (RED) to help eliminate AIDS in Africa
Motorola mobile phone users to contribute with each call, text and download as the UK telecommunications industry unites
4/27/2006 | Converse And Giles Deacon Debut Chuck Taylor® All Star® African Mudcloth Shoe To Support (PRODUCT) RED
Converse will launch its first global product to support (PRODUCT) RED by launching an exclusive limited edition Chuck Taylor All Star African Mudcloth shoe. Designed in collaboration with acclaimed UK designer Giles Deacon and with only 600 pairs available worldwide – the Converse (RED) Mudcloth shoe is set to be this season’s most collectable fashion item.
3/15/2006 | Dazed and Confused: Celebrate the Launch of (Gap) RED
London’s hottest crowd joined Jefferson Hack at the Groucho last night for the Dazed & Confused party to celebrate the launch of Gap (RED). In support of (RED), Gap has developed a special collection of (RED) items, the first of which is a range of 100% African-made vintage-style t-shirts for both men and women which was launched in the UK only this month. An enhanced collection will be available in the US and UK from autumn 2006. 50% of profits from Gap’s (RED) T-shirts will go directly to the Global Fund to invest in AIDS programmes in Africa.
3/1/2006 | DO THE (RED) THING
From today, consumers can shop RED with American Express and Gap to help fight HIV/AIDS in Africa
3/1/2006 | AMERICAN EXPRESS OFFICIALLY BEGINS THE PRODUCT RED REVOLUTION
Elle Macpherson launches American Express RED credit card to help fight HIV and AIDS in Africa
1/26/2006 | AMERICAN EXPRESS JOINS THE PRODUCT RED REVOLUTION
- American Express RED launched to help fight HIV and AIDS in Africa -
1/26/2006 | CONVERSE INTRODUCES CHUCK TAYLOR® ALL STAR® AFRICAN MUDCLOTH SHOE TO SUPPORT THE LAUNCH OF PRODUCT RED
Converse Creates Limited Edition Product To Announce Global Partnership With RED To Help Fight AIDS in Africa
1/26/2006 | GIORGIO ARMANI DESIGNS EMPORIO ARMANI CAPSULE COLLECTION FOR PRODUCT RED, A GLOBAL EFFORT SUPPORTING AFRICA
Giorgio Armani, a launch partner in business initiative founded by Bono and Bobby Shriver to fight AIDS in Africa
1/26/2006 | BONO AND BOBBY SHRIVER LAUNCH PRODUCT RED TO HARNESS POWER OF THE WORLD’S ICONIC BRANDS TO FIGHT AIDS IN AFRICA
American Express, Converse, Gap and Giorgio Armani announce first RED products to generate revenue stream for the Global Fund
1/26/2006 | GAP JOINS PRODUCT RED, A GLOBAL EFFORT SUPPORTING AFRICA
Gap Inc. a Launch Partner in Business Initiative Founded by Bono and Bobby Shriver to Fight AIDS in Africa, Will Develop Special Clothing Line Collection
1/26/2006 | THE GLOBAL FUND WELCOMES PRODUCT RED
New, Innovative Private Sector Initiative Will Increase Global Fund Resources and Improve Knowledge About the Global Fund Among Consumers
