Maxwell is one of more than a dozen artists who've decided to turn their shows "red" in an effort to fight AIDS. As part of the first ever (RED)Music program, Maxwell will auction premium seats and exclusive concert packages for his upcoming shows in Los Angeles, Atlanta and Newark, NJ. Fans can bid on the (RED)ROWS packages online now. Proceeds will go to The Global Fund, the world's leading financier of programs to fight AIDS, TB and malaria.
(RED) Music is the centerpiece of the inaugural (RED) RUSH TO ZERO campaign, which is underway now. The effort aims to stop the transmission of HIV from mother to child by the target date of 2015.
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