(RED) News

Emporio Armani and Julia Roberts teamed up to design an Emporio Armani (PRODUCT) RED t-shirt that is available now!

Giorgio Armani has teamed up with his friend Julia Roberts for a second time to design a special Emporio Armani (PRODUCT) RED T-shirt that is now available in Emporio Armani stores. The T-shirt features the symbolic “tree of life” that was introduced last season on the bohemian-style leather bracelet designed by the actress for Emporio Armani (PRODUCT) RED, which became a best seller.

Within the tree’s foliage are the words “Revolution-Evolution-Devotion Tree,” an acronym for RED.

>> Click Here for more

TIME Magazine: Bill Gates on Creative Capitalism

In this week's TIME Magazine cover story, Bill Gates asks: "How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"

He holds up (RED) as a prime example of 'creative capitalism' at work.

>> Read more here
>> Watch Bill Gates talk about (RED) and creative capitalism on CNN

(RED) to Launch New Way for People to Get Music in Their Lives

In the fall of 2008 (RED) will unveil a simple way for people to receive music from artists they love and artists they will discover through (RED). And subscribing will create a new revenue stream for artists and buy life-saving medicine for those living with AIDS in Africa.

>> Sign up here for news on new artists joining and pre-registration
>> See the full story in the New York Times
>> View the press release

(RED) Student Ambassadors Online

In June, we briefed our first six (RED) Student Ambassadors. They have been hard at work preparing for the upcoming school year. Check out their blogs to see what they have been up to:

>> Stephanie Alston, North Carolina A & T
>> Simon Chun, University of Notre Dame
>> Mike Fazzino, Sacred Heart University
>> Kelsey Neff, San Diego State University
>> Jordyn Pressler, University of Wisconsin, Madison
>> Tian Wen, Harvard University

President’s Emergency Plan for AIDS Relief (Pepfar) $48 Billion Landmark Bill Reauthorized

The US Senate voted to reauthorize PEPFAR AIDS legislation on July 16th – targeted to prevent 12 million HIV infections and treat three million people over five years.

>> Click here to find out more.

Global Fund Reaches Record Number of People

The Global Fund to Fight AIDS, Tuberculosis and Malaria has just announced that 1.75 million people living with HIV are now receiving lifesaving antiretroviral treatment from AIDS programs the Fund supports globally.

That’s a 59% increase on the number the Fund reported one year ago and, in Africa, (RED) money has helped achieve this increased reach.

>> Read the Fund’s official statement here

Access to Life

On June 12 in Washington D.C., a very special photography exhibit opened. It’s called “Access to Life” and it documents the experiences of 30 people in 9 countries living with HIV/AIDS and how antiretroviral medicine can save their lives.

>> View stories and images from the exhibition.

Ziggy Sees (RED)

Friend of (RED), Ziggy Marley, stopped by the (RED) offices in LA a couple of weeks ago to visit cofounder Bobby Shriver. It was a great conversation, and as Ziggy said "If you love it, do it. Spread (RED)".

>> Click here to read his blog about it.

(RED) Update from Swaziland

Swaziland has the highest HIV/AIDS prevalence in the world. See how (RED) money is helping The Global Fund fight the pandemic.

>> See the statistics and watch the video

Bono visits Japan in run-up to G8 summit

Bono was in Japan last week to attend TICAD, a Japanese-led gathering of 42 African heads of state.

He met Prime Minister Fukuda and addressed the conference with economist Jeff Sachs, Nobel Laureate Wangari Mattai, and Senegalese singer Youssou N'Dour. “With the G8 round the corner, Japan will be centre stage” said Bono. “Millions of lives will depend on the decisions made here in July”.

>> Learn more at ONE.org

Everest Team Inspi(RED) Reaches the Summit!

Great news from Everest! The team reached the summit at 8:20 this morning. Huge congratulations to (RED) friends Jeff Dossett, Dave Morton and Melissa Arnot! Their dedication, perseverance in the face of difficult circumstances, and ultimate success are truly inspiring.

>> Visit www.teaminspired.com for details and photos

The Lazarus Effect

Thanks to the Global Fund and (RED) money that you've helped generate with your (RED) purchase, an extremely effective medicine to treat HIV is becoming widely available to people in Africa. And it's as simple as two pills a day. It's so effective, in fact, it can return a person to vibrant health in about 60 days. Choose (RED) to make an impact.

>> Watch the video

See what's in Christy's shopping bag on the Insider!

Christy Turlington Burns chats with The Insider's Alex and Lynn about her Mother's Day gift purchases.

>> Watch the video

Christy Turlington Burns on Oprah & Friends Radio

Click here to listen to Christy Turlington Burns talk with Gayle King about her commitment to (RED) and how (RED) money is helping to save lives in Africa.

>> See the video

COLLEGE STUDENTS - TURN YOUR CAMPUS (RED) NEXT YEAR

Are you passionate about helping to eliminate AIDS in Africa? If you are, then (RED) needs you. AIDS is a real emergency and we want to harness the power of your campus to fight it. Which is why we are so excited to announce our (RED) Ambassador program for the 08/09 school year.

Learn more about the (RED) Ambassador program

INSPI(RED) Mothers’ Brunch

Christy Turlington Burns kicked off the Mother’s Day festivities a few weeks early at the INSPI(RED) Mothers’ Brunch in New York City on April 20th. Turlington, a (RED) ambassador, was joined by Helena Christensen, Liya Kebede, Mya, and other (RED) supporters to celebrate motherhood and to share the impact that (RED) is having on women and children in Africa.

>> See the photos

(RED) Edition Girl Skateboard Available Now!

Skater Eric Koston and artist Andy Jenkins got together to make a limited (RED) Edition Girl Skateboard. Special thanks to GIRL co-owner Spike Jonze for turning GIRL (RED).

>> See the board

(RED) at the Vail Film Festival

As an official sponsor, last year we introduced a new category in the festival – the (RED) Vision Competition. View the winning entry “Binty” by filmmaker Armen Evrensel and see how we turned Vail (RED).

>> See highlights from the festival

Spring 2008 Media Showroom

On March 13, (RED) and partners hosted a showroom at The Bryant Park Hotel in New York City. Over 50 journalists were on hand to learn more about how (RED) works, results achieved and current in-store (RED) partner collections, many of which are made in or inspired by Africa.

>> Watch the video hosted by (RED)'s Tamsin Smith

(RED) generates more than $100 million

Thanks to your (RED) purchases, our partners' (PRODUCT) RED contributions to the Global Fund have reached over $60 million. Together with the $42.58 million raised at the (RED) Auction, thanks to Damien Hirst and the artists and buyers, (RED) has now generated more than $100 million for the Global Fund. (RED) money is already at work as part of Global Fund grants in Rwanda, Swaziland and Ghana, funding programs with a primary focus on the health of women and children.

>> Learn more about the Global Fund
>> See (RED) Auction highlights

Find out more about (RED) money at work in:
>> Swaziland
>> Rwanda
>> Ghana

"THE MIDDLE PIECE" BY DR. AGNES BINAGWAHO
In "The Middle Piece," Dr. Agnes Binagwaho, Rwanda's Executive Secretary of the National Commission for the Fight Against HIV/AIDS, gives her perspective on how (RED) money impacts Rwanda.
>> Read "The Middle Piece" by Dr. Agnes Binagwaho now

WE ARE TOGETHER OPENS ACROSS THE UK ON MARCH 7th

(RED) UK is proud to promote this award winning film, which follows the extraordinary journey of the children of the Agape orphanage in South Africa.

GOOD MORNING AMERICA INTERVIEWS BONO AND DAMIEN HIRST

>> Watch Bono’s Battle: Art, AIDS and Advocacy
>> Read Bono and Hirst Paint the Town Red

ACCESS HOLLYWOOD COVERS THE (RED) AUCTION
>> Watch Access Hollywood: Bono's (RED) Auction Raises Money for Charity

PAGE SIX FOOTAGE FROM SOTHEBY'S
>> Watch Page Six: Bono's (RED) Auction Raises Millions

CHARLIE ROSE INTERVIEWS DAMIEN HIRST
>> Watch Damien Hirst and Charlie Rose

BOBBY SHRIVER TALKS TO CNBC ABOUT HOW (RED) MONEY WORKS IN AFRICA

(RED) co-founder Bobby Shriver discusses (RED)'s business model and how (RED) money works on the ground in Africa with CNBC.
>> Watch the CNBC interview with Bobby Shriver now

(RED) WELCOMES DELL + WINDOWS (PRODUCT) RED

We're proud to partner with Dell and Windows. When you purchase Dell (PRODUCT) RED PCs, powered by Windows Vista Ultimate (PRODUCT) RED, Dell and Windows will make a contribution to the Global Fund, to help eliminate AIDS in Africa. It's that easy, and it's no extra cost to you.
>> BUY NOW

Find out more at:
>> DELL.COM/JOINRED
>> WINDOWSVISTA.COM/JOINRED

TUNE IN TO THE TODAY SHOW: JULIA ROBERTS FOR EMPORIO ARMANI (PRODUCT) RED

If you missed Julia Roberts' appearance on the Today Show, click here for the video of her talking to Matt Lauer about designing her Emporio Armani (PRODUCT) RED bracelets. A special collaboration between friends Julia Roberts and Giorgio Armani, the bracelet helps fight AIDS in Africa, with a portion of the proceeds going to the Global Fund. The men's bracelet retails for $195, and the women's version is $175. The bracelet is currently available at Emporio Armani boutiques in the U.S., and its distribution will expand worldwide on February 8th.

>> Get your Emporio Armani (PRODUCT) RED Julia Roberts bracelet
>> View the Emporio Armani (PRODUCT) RED collection

THE KILLERS TURN (RED) FOR WORLD AIDS DAY

For World AIDS Day, The Killers turned their new Christmas single "Don't Shoot Me Santa" (RED), with 100% of the proceeds to benefit the Global Fund, for investment in African AIDS programs.

>> Buy "Don't Shoot Me Santa" on iTunes now!
>> Watch the Killers' "Don't Shoot Me Santa" video

THE AFRICA CHANNEL PREMIERES "SEEING RED: FIGHTING AIDS IN AFRICA"

"Seeing RED: Fighting AIDS in Africa" premieres on the Africa Channel on World AIDS Day, December 1st at 7pm EST in the U.S. and at 8:30pm in the UK, featuring an interview with (RED) co-founder Bobby Shriver. Go to theafricachannel.com for your local listings.

PEOPLE MAGAZINE TO FEATURE EMPORIO ARMANI (PRODUCT) RED BRACELETS DESIGNED BY JULIA ROBERTS

Hitting the stands on Friday, November 30, just in time for World AIDS Day, the latest issue of People Magazine features the Emporio Armani (PRODUCT) RED bracelets designed by Julia Roberts in the Style Watch section. Get your copy on Friday!

UNAIDS' NEW GLOBAL AIDS REPORT

UNAIDS released their report giving their annual estimates for the toll AIDS is taking around the world. The new estimates reflect a substantial overhaul in methodology which, along with demonstrable progress in tackling the pandemic, show a 16 percent reduction in the number of people living with AIDS globally. Click here to see the new and improved numbers, which remind us that we can help eliminate AIDS in Africa.

(RED) LAUNCHES FACEBOOK PROFILE

Take a look at our new profile at FACEBOOK.COM/JOINRED to learn more about (RED), view our photos and videos, and interact with other (RED) community members. Remember to spread (RED) – tell your friends and family to join us on Facebook!

WATCH BRIAN WILLIAMS' INTERVIEW WITH BONO ON MSNBC.COM

(RED) co-founder Bono appeared on the Today Show and NBC Nightly News on Friday, November 2 to talk about the first year of (RED) and the impact our partner companies and all (RED) shoppers have had on the lives of those living with AIDS in Africa. If you missed Brian Williams' "Making a Difference" interview with Bono, you can watch it on MSNBC. Be sure to check out the video blog "Bono Thanks You" while you're on MSNBC.COM.

TIMES SQUA(RED)

Just in—new photos from the heart of Times Square! For New York’s visitors from all over the world, Hallmark is showing how their new Hallmark (PRODUCT) RED collection can help eliminate AIDS in Africa.

Check out (BLOG) RED to see the photos!

CONVERSE (PRODUCT) RED INTRODUCES MAKE MINE RED PREMIERE ONE STARS

The latest MAKE MINE RED shoe is ready for you to design!

Converse (PRODUCT) RED's new MAKE MINE RED shoe is the Premiere One Star, and it's online now! Go to MAKEMINERED.COM to design your own shoes and fight AIDS in Africa at the same time.

JORDAN'S QUEEN RANIA LENDS HER SUPPORT AS (RED)'S BOBBY SHRIVER UNVEILS (RED)’S NEWEST PARTNERSHIP WITH HALLMARK

(RED) Co-founder Bobby Shriver today unveiled (RED)'s newest partnership with Hallmark Cards, Inc. at a Hallmark Gold Crown store in Manhattan, where Her Majesty Queen Rania Al Abdullah of Jordan lent her continued support to the growing international initiative.

The (RED) partnership is Hallmark’s largest social-impact initiative in the history of the company.

To read more, click here.

DATA AND THE ONE CAMPAIGN TO MERGE

DATA and (RED) co-founders Bobby Shriver and Bono have announced that DATA is merging with the ONE Campaign to Make Poverty History. The merger was voted on by the boards of both organizations. Bobby, as Co-Founding Chairman of DATA, worked hard to recruit Tom Freston to be chairman of the board of the new organization. Bobby and Bono will also join the new board. Click here for more information.

(2 WEEKS)

The latest Gap (PRODUCT) RED t-shirt features a compelling message about the direct impact that you can make on a person's life with your purchase. Gap's contribution to the Global Fund from the sale of each (2 WEEKS) t-shirt is equivalent to the average cost of 2 weeks of antiretroviral medicine in Africa, which enables people living with HIV to lead healthy, normal lives.

The (2 WEEKS) t-shirt is available now at GAP.COM/RED and in select Gap stores nationwide.

BONO AND DATA RECEIVE LIBERTY MEDAL AWARD

(RED) co-founder Bono and DATA were honored with the National Constitution Center’s 2007 Liberty Medal award on September 27 in Philadelphia. Read interviews with Bono by the Philadelphia Inquirer and Philadelphia Daily News to learn why Bono and DATA are this year’s recipients of the Liberty Medal, and his thoughts on this honor.

BOBBY SHRIVER OF (RED) NAMED 2007 ADVERTISING PERSON OF THE YEAR

The ADVERTISING Club today honored Bobby Shriver, chairman and co-founder of (RED), with the 2007 Advertising Person of the Year award. This eminent industry award was presented to Shriver on Sept. 24 at the kick-off luncheon of ADVERTISING WEEK held at The Metropolitan Club in New York.

"While it is in my name, this award truly honors the outstanding work of our partners. First, they partnered with (RED) when it was just an idea, and second they put their most brilliant minds to work for the world’s poorest people," Bobby Shriver said to the Santa Monica Mirror. "Our shared success is due to their investment and to the hundreds of thousands of consumers who have chosen (RED)."

Click here to read what AD Club has to say, and here to read (RED) President Tamsin Smith's blog about the event.

ADWEEK INTERVIEWS BOBBY SHRIVER

ADWEEK interviewed (RED)’s chairman and co-founder Bobby Shriver shortly before the ADVERTISING Club honored him with their 2007 Advertising Person of the Year award. Read the full interview for Bobby’s thoughts on (RED)'s first year and its future.

SUBMIT YOUR (RED) VISION SHORT FILM

Pick up your camera and start shooting -- the (RED) VISION short film category for the 2008 Vail Film Festival is now open for submissions. Submission deadline: December 15, 2007.

We're looking for short films that represent one of these two (RED) themes: "We are the people we've been waiting for" and "Be a good-looking Samaritan." With your creativity and artistry, we can raise awareness about (RED) and the fight against AIDS in Africa.

Find out how to enter at JOINRED.COM/VAIL. Learn more about the Vail Film Festival at vailfilmfestival.org.

(RED) NAMES SUSAN SMITH ELLIS AS NEW CEO

(RED) has named advertising and marketing executive Susan Smith Ellis as its new chief executive officer. Ms. Ellis, who for the last four years has served as executive vice president at Omnicom, Inc., joined (RED) on July 16th. She plans to focus the company's efforts on building the (RED) brand, creating value for current partners and bringing new brands into the (RED) partner community. Click here to read more.

GET INSPI(RED) WITH EMPORIO ARMANI (PRODUCT) RED

Be an INSPI(RED) artist and create an exclusive work of art to spread the word about (PRODUCT) RED! It’s simple and fun…

Go to INSPIREDFRAGRANCES.COM to vote for your favorite (RED) art, or design your own!

VANITY FAIR: THE AFRICA ISSUE

Bono, (RED)'s co-founder, edited the July issue of Vanity Fair – click here to read Bono's Message 2U.

Also be sure to read “The Lazarus Effect,” Alex Shoumatoff’s story about (RED) money at work in Rwanda, addressing the growing AIDS epidemic and funding the pills that give people living with HIV a new chance at life.

Click here to see all stories from the issue.

A (RED) ALBUM FOR AFRICA, BY AFRICA

Inspired by "Showtime in the Sahara," Tom Freston's article in Vanity Fair about traveling to an African music festival in Timbuktu, (RED) asked Youssou N'Dour to curate Tracks in the Sand, a compilation of 17 of the best recordings by West African artists, including Salif Keita, Ali Farka Touré, Baaba Maal, Oumou Sangare, Djelimady Tounkara, and Orchestra Baobab.

100% of the sales price of the Tracks in the Sand album will be contributed to the Global Fund, to help eliminate AIDS in Africa.

Available now in the US!

Download the album on iTunes now.

ELLE MACPHERSON SHARES GHANA TRIP STORIES ON GMTV

For those of you who missed Elle Macpherson on Europe's GMTV show on July 3, here is the clip of the interview during which she discussed what she learned on her recent trip to Ghana with team members of (RED) and the Global Fund. Also, find out why Elle became a dedicated supporter and friend of (RED)!

Click here for Quicktime or Windows Media.

DELIVE(RED): GAPKIDS AND BABYGAP (PRODUCT) RED IN STORES NOW

babyGap and GapKids are the latest to join the (PRODUCT) RED family! A new, limited edition (PRODUCT) RED collection, including bodysuits, t-shirts, hoodies and pants, is now available exclusively at babyGap and GapKids. Stop by your local GapKids and babyGap stores today – or order online at babyGap.com and GapKids.com on July 5.

THE (RED) COMMUNITY TOOLKIT

We get so many emails from you asking how you can help support (RED) beyond buying (PRODUCT) RED items. The answer is simple: SPREAD (RED)! We recently updated our website with the (RED) Community Toolkit, which you can find at JOINRED.COM/TOOLKIT.

The community toolkit comes with an instruction sheet to help you figure out the best way you can promote (RED) amongst your friends and family. You can choose from posters, fliers, stickers, buttons, name tags, web banners, and desktop wallpapers. The toolkit also includes a fact sheet and FAQ so you can answer questions about (RED).

JOSS STONE AND COMMON TURN (RED)

Now on iTunes, preview and purchase Joss Stone's new video "Tell Me What We're Gonna Do Now," featuring rapper Common. Joss is the first (RED) artist to contribute 100% of her share of the proceeds from each copy of her video sold on iTunes to the Global Fund. Also check out (RED)'s YouTube channel: Joss and Common tell us why they've joined (RED).

Download the video on iTunes now, and see how your purchase can impact the lives of those affected by HIV/AIDS in Africa through the (RED) Impact Calculator.

(RED) CO-FOUNDER BONO INTERVIEWED ON CNN

As DATA released its second annual report monitoring the G8's progress in delivering its commitments to Africa by 2010, Dr. Sanjay Gupta interviewed Bono for CNN. Though DATA’s report notes that the world’s biggest industrial countries have contributed less than half the amount needed in 2004-2006 to reach the $50 billion they promised by 2010, Bono prefers to focus on the positives of Africa, such as the fact that the $25 million in (RED) money has sent to the Global Fund so far. With this (RED) money generated from sales of (PRODUCT) RED, the Global Fund is helping people affected by AIDS in Africa, such as by providing antiretroviral drugs for HIV patients. “That's the difference between life and death in Africa,” Bono said. Watch the full interview; read the accompanying CNN story, Bono: Industrial countries lag on Africa promises; and read the DATA Report 2007 for more information.

(RED) NOTES FROM THE ROAD: SWAZILAND

(RED) Ambassador Christy Turlington and (RED) President Tamsin Smith phoned, faxed, and emailed blogs and photos from their week-long trip to Swaziland. Tamsin wrote on (BLOG) RED, "The point of our trip is to lessen the distance between (RED) shoppers around the world and the (RED) shareholders in Africa. Like most businesses, (RED) exists to generate returns and create value. Our dividends are a bit non-traditional, however, as we measure them in number of “lives saved.” Read Christy and Tamsin's stories from the road, as they met Africans whose lives are touched by (RED) money, at (BLOG) RED.

RESPONSES TO AD AGE ARTICLE

Please click below for Letters to Mr. Bloom, Ad Age Executive Editor, from:
Bobby Shriver, CEO, (RED)
Richard Feachem, Executive Director, The Global Fund to Fight AIDS, Tuberculosis and Malaria
Jack Valenti, President, Friends of the Global Fight Against AIDS, Tuberculosis and Malaria
Point/Counter-point with Bobby Shriver

THE INDEPENDENT REFUTES AD AGE'S CLAIMS ABOUT (RED)

Paul Vallely's story in the Independent, The Big Question: Does the RED campaign help big Western brands more than Africa? takes a deeper look into Ad Age's article about (RED).

THE (GAP) RED ROOM WITH NATASHA BEDINGFIELD

Take a tour of the (Gap) RED Room with Grammy-Nominated singer Natasha Bedingfield in the latest video on (RED)'s YouTube channel! Natasha and our (RED) CEO Bobby Shriver guide you through the stars' hangout backstage at Grammys, where the green room has gone (RED) in support of the fight against AIDS in Africa. Natasha shows off (Gap) RED items in the room and also tells us why she's joined (RED). Many thanks to the (Gap) RED team for their hard work in setting up the room! Watch it now!

AMERICAN EXPRESS RED INTERVIEWS BOBBY SHRIVER

American Express RED's web team interviewed our CEO Bobby Shriver to learn about the sequence of events that led to the creation of (RED), which culminated in American Express joining as the founding partner. Bobby expressed his dream that one day every American Express RED card would say "The end of AIDS in Africa." Read the full interview here.