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July 2010
Grazia: Tonight's Episode of Britain's Next Top Model Featuring (RED)
ESPN: Girl Skateboards and (RED) Team Up to Fight AIDS
Harper's BAZAAR: Global Fund Gets Lucky with Carolina Bucci
Carolina Bucci's Lucky Bracelets Do Good - And we Love Them For It!
New York Times: Butler University Wins Pearson (RED) Marketing Contest
PSI: (RED) CEO Susan Smith Ellis Recognized Among
Yahoo: Tinchy Stryder Shows Off His Football Skills in South Africa with (RED)
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June 2010
USA Today: Serena's (RED) Laces are a Shoe-In
Financial Post: Kobe Bryant Visits World-Class Football Facility in Soweto, South Africa
Marie Claire: Tennis Ace Serena Williams Backing Nike and (RED) Campaign
Daily Mail Online: Tinchy Stryder Talks about the (RED) Grassroot Soccer Camp
Tonic: Grassroot Soccer and (RED) Come Together to Win at the World Cup
New York Times: Bono's Op-Ed Piece: In Ireland, Tuesday’s Grace
Fast Company: How (RED) CEO Susan Smith Ellis Tapped Damien Hirst for Millions
The Huffington Post: (RED) Shows the World How to Score With Smo, By James Boyce
The Afropop Blog: In Spirit of World Cup BLK JKS Kick It
Limewire: BLK JKS Show Up for Cape Town Soccer Camp with (RED)
Financial Times: Could a Pair of Headphones Save the Music Business?
Tonic: Help Score a Critical Goal in The Fight Against AIDS
Mashable: Yahoo World Cup Shootout Game to Raise $100K to Fight AIDS in Africa
The Huffington Post: Kick. Score. Save. by James Boyce
Yahoo: All Eyes on Africa, by Ethan Zohn
Forbes: Nike Unveils Football Training Facility in Soweto, South Africa
Entreprenuer.com: Marketing With a Mission
US Magazine: Talks With Bono About (RED) and His Inspirations
French Vogue: Penelope Cruz and Friends Go (RED)
Fast Company: The 100 Most Creative People in Business: #25 Susan Smith Ellis
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May 2010
Mediapost: (RED) Campaign Highlights Buying Metrics
Clickz: Video and Social Tie-Ins Boost 'Lazarus Effect' Film
Speakipad.com: (RED): The Lazarus Effect For the iPad
The Huffington Post: The Life Changing Impact of 40 Cents a Day
Mashable: HBO Taps YouTube, iPad and Facebook to Distribute (RED) Documentary
Larry King Live: Hayden Christensen on “The Lazarus Effect”
Larry King Live: Iman - I am hopeful that one day we will eliminate AIDS in Africa
Oprah.com: The Lazarus Effect and Antiretroviral Drugs
The Huffington Post: 'Resurrection' From HIV: A Basic Human Right
Crailtap: Spike Jonze Talks About
MSNBC’s Morning Joe: The Lazarus Effect
Forbes: Raising Funds the (RED) Way
Tonic: The Lazarus Effect Premieres Tonight
The Fader: The Lazarus Effect Debuts Tonight
NPR: 'Lazarus Effect' Tells Of Victory In AIDS Fight'
DazedDigital: The Lazarus Effect
Good Morning America: Hayden Christensen Talks About The Lazarus Effect
The Huffington Post: The Lazarus Effect Premieres May 24
The Huffington Post: Natalia Vodianova Poses With Adorable Babies For (BUGABOO) RED (PHOTO)
Minyanville: So Long, Corner Office: Viacom CEO Leaves MTV for Bono
The Today Show: Watch Kerry Washington Talking About The Lazarus Effect (At Time 3:12)
Just Jared: Hayden Christensen Rings NASDAQ Opening Bell!
NASDAQ: (RED) and Hayden Christensen Ring the NASDAQ Stock Market Opening Bell
Tonic: Starstruck by Bono And More in Love With Cat Cora Than Ever Before
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April 2010
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March 2010
New York Times: (PRODUCT) RED Gives Marketing Students a Chance to Practice What They Study
Austrian Independent: Austria Vienna to Sport Red Kit in AIDS Fight
ESPN Star: Footballers Turn (RED) to Save Live
Hypebeast: (PRODUCT) RED x Nike Football “Lace Up. Save Lives” T90 Ascente
Individual Sole: Converse x Robert Indiana – (PRODUCT) RED
Press Association: Billie Piper shows her support for FLOWE(RED)
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February 2010
Vogue: Candle Conscious, Diptyque does Business with (RED)
Vanity Fair: Doing Good, Diptyque Partners with Project Red
Examiner: (RED) and Nike host Ireland vs. Brazil viewing party at Crossroads Bar
Marie Claire: A Valentine’s Day Message from Erin O’Connor
Look to the Stars: Starbucks Teams with Bono’s (RED)
Macworld: Shazam Encore, (Shazam) RED iPhone updates adds Last.fm Integration
AOL Stylelist: Alek Wek & Diptyque Partner to Help AIDS in Arica
Modelinia: Alek Shows Love for her Roots
Examiner: Converse (PRODUCT) RED Love Collection
Brand Republic: (RED) Spread Kisses on Facebook
Ad Age: The Most Influential Cause Marketing Campaigns
The Seattle Times: Starbucks’ New Heart Cups for (RED)
Crunch Gear: Dr. Dre fights AIDS. At least $5 at a time.
Tennis Earth: Sharapova helps fight HIV/AIDS in Africa
Essence: Alek Wek Goes (RED) with Diptyque
nitro:licious: Converse (PRODUCT) RED LOVE Collection
InStyle: Cat Deeley out to launch FLOWE(RED)
Campaign: Nike Recruits Sports Stars to Raise Awareness of HIV and AIDS
The Times of India: Bhutia Joins Hands to Fight AIDS/HIV
Digital Buzz Blog: Nike(RED): Lace Up, Save Lives, by Fethi Uluak
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January 2010
Sport: Wenger confirms Villa and Chamakh were targets, by Nigel Brown
Times Online: Gael Clichy sees return of special aura to Arsenal
Vogue: (RED) Alert: The Launch of the (Diptyque) RED Candle
JOCKlife: Kobe Bryant team up with Nike and Soccer Stars for ‘Lace Up. Save Lives’
Foreign Affairs: A Few Dollars at a Time
Soccer Bible: The Red Weekend- Nike Football
Mirror Football: The Big Interview: Andrey Arshavin
Arsenal.com: Emirates turn red to ‘Lace Up, Save Lives”
The Huffington Post: I Signed Up My Business.
The Shoe Game: (CONVERSE) RED “I LOVE” Chuck Taylor
The Guardian: Jefferson Hack: is he the coolest man in Britain?
Foreign Affairs: A Few Dollars at a Time
Billboard.biz: CES In Pictures: Dr. Dre, Jimmy Iovine, Kid Rock and More
NY Daily News: Lady Gaga makes a splash at 2010 CES with appearances for Polariod and Monster
Rolling Stone: News Ticker: Lady Gaga, Bamboozle, Kings of Leon, Lil Wayne
CNET: CES: Beats Solo by Dr. Dre go RED
Vegas News: Lady Gaga, Dr. Dre and Monster Team Up to Help Eliminate AIDS in Africa
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December 2009
Harper’s Bazaar: Scarlett Johansson Talks (RED) with Bono
QSR Magazine: 'All You Need Is Love,' Sings Starbucks
Mediaweek: Media and the HIV Fight
Grazia: Stella for Gap at (RED) pop-up store!
Vogue UK: My Red Day by Erin O'Connor
People Style Watch: Bono’s New (RED) Collaboration With Nike
Glamour Daily Style Blog: Give In More Than One Way This Season, Thanks To (RED) Pop Up Shops
The Huffington Post: Google, Facebook, Twitter Go (RED) For World AIDS Day (PHOTOS)
Independent.ie: Bono picks star football team to fight AIDS crisis
USA Today: Shopping for a cause: holiday giving made easy
The Daily Beast: Stars Twitter Red for World AIDS Day
The Huffington Post: Deeply In The (RED) This World AIDS Day.
Reuters: Drogba, Bono, Nike team up to support AIDS charity
Guardian: Ensuring a Healthy Life
CNN Opinion: Walk in AIDS patients’ shoes by Maxwell
Advertising Age: Seeing (RED) for Joy and Hope, by Bruce Mau
StyleList: World AIDS Day: (RED) is Hot, by Staff
Babble: Guest Blog: James Frey Shares His Devastation Over Losing His Son, by James Frey
Celebrity Baby Blog: Caught Caring: Kelly Rutherford, (RED) and World AIDS Day, by Kelly Rutherford
The Huffington Post: World AIDS Day: You Can Make a Difference, by Susan Smith Ellis
Guardian: Twitter, Facebook and Google turn red for World Aids Day
Mashable: Twitter, Facebook, Google Go Red for World AIDS Day
CCTV: Drogba, Bono, Nike fight against AIDS
Mirror: Didier Drogba Joins Bono in Red Campaign to Fight AIDS
BBC News: Didier Drogba Uses Laces To Tackle Aids
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November 2009
The Daily Beast: Stars Twitter Red for World AIDS Day
Googleblog: We’re Going (RED) for World AIDS Day, by Jacquelline Fuller
Daily Beast: Blogs & Stories by John Legend
Brand Republic: Shazam launches (Red) iPhone app
MacWorld UK: Shazam intros special edition (SHAZAM)RED iPhone app
Tech Crunch: Mobile music discovery service Shazam joins the (PRODUCT) RED campaign
MSN: Shazam launches (RED) charity edition app
Coffeetarian: Starbucks Love Project!
Spinner: Starbucks Enlists U2, Dave Matthews and John Legend for Charity CD
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October 2009
The Huffington Post: One Step Closer to Universal AIDS Prevention and Care
MediaPost: U2 Concert Streams Live on YouTube
Sky News: U2ube: Rockers Beam Free Show On The Web
Grazia Daily: Hotlips (RED) ring!
New York Times: Bono’s Op-Ed Piece- Rebranding America
Galway Advertiser: Support The Global Fund with a red buggy from Bella Baby
Brandweek: Dell Coins Expression
Spin: U2, Lady Gaga Rock NYC Benefit
Rolling Stone: U2 Join Lady Gaga, Scarlett Johansson and More for Gavin Friday at Carnegie Hall
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September 2009
Guardian: Bugaboo beyond the baby business
Live Daily: U2 members head up guest list for AIDS benefit
Fader: NYC: (RED) NIGHTS Hits Carnegie Hall
Rolling Stone: U2, Scarlett Johansson, Courtney Love Set to Rock (RED) Concert
PishPoshBaby: Bugaboo Cameleon (RED)- Limited Edition Stroller
People: Caught Caring: (RED), Bugaboo and Kelly Rutherford
Marketingweek: Bugaboo Joins (RED)’s Fight Against AIDS
London Evening Standard: It’s a bug’s life: The rise and rise of the Bugaboo pushchair
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August 2009
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July 2009
New Times: Rwanda to benefit from John Legends’ campaign
QSR: Starbucks Donates Millions to Fight AIDS in Africa
Examiner: John Legend and the Gap join forces with (PRODUCT) RED to help fight AIDS in Africa
Sunday Tribune: The Achtung to Zoo of U2
Papierdoll Magazine: Gap’s (PRODUCT) Red Artist Edition T-shirts and Gallery Features 12 Artists
Elle UK: In Store This Week, 22 July 2009
The Shoe Game: Huf x Converse (Product) Red Skidgrip
Direct2Dell: Learning More on How Dell, Customers Support (PRODUCT) RED
Reuters: Global Fund says faces about $3 bln aid shortfall
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June 2009
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May 2009
Design Academy of Fashion: CONVERSE (PRODUCT) RED
Sneakerfiles: Converse 1(HUNDRED) Artist Collection- The Edge
Boston Music Spotlight: O.A.R’s Boston Shows to be (RED) NIGHTS
Modernista: Introducing (RED)Nights, a concert series that saves lives
Live Daily: (RED) Nights fights AIDS with new concert series
HitFix: Fall Out Boy, Santigold, O.A.R. set for AIDS benefit shows
The Huffington Post: Hoping for Healthy Mothers All Over the Globe
Have U Heard?: Mother’s Day Celebration with Christy Turlington Burns and RED
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April 2009
Engadget: Dell Design Studio blows it out with more than 120 new options
Limite: Converse & Project (RED) celebrate 1HUND(RED)
Mumble: Girl Skateboards Product RED…Round Two
The New York Observer: Artsy Crowd Joins Chuck Taylor, AIDS Activist, at Charity Footwear Gala
Pupuweb: Emporio Armani’s continuing support of Bono’s baby (PRODUCT) RED
CtotheJL.com: Converse Chuck Taylor Lupe Fiasco Product (RED)
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December 2008
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November 2008
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July 2008
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June 2008
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May 2008
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February 2008
