The color red has an important role in the history of fashion. And it has now found itself a key role in helping to eliminate AIDS in Africa. Giorgio Armani has been a passionate supporter of (RED) since its launch in 2006. The first Emporio Armani (PRODUCT) RED collection comprised clothing, accessories, eyewear and watches. Since then, the collection has been available at all Emporio Armani stores worldwide and online in the United States and Europe.

The collection has also been expanded to include fragrances and jewelry. Collaborating with Ghanaian contemporary artist, Owusu-Ankomah, the Emporio Armani collection represents a tangible and personal connection to Africa.

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