In October 2007, Hallmark launched (PRODUCT) RED™ to create holiday cards, Cards With Sound, and everyday greeting cards. In 2009, the line was expanded to include Big Time Sounds Cards. Hallmark.com also offers (PRODUCT) RED e-cards and photo cards so you can upload a photo, have it printed on the card and personalize a message.
The Hallmark partnership with (RED) is the company’s largest social-impact initiative in its history. 8% of net wholesale sales from all Hallmark (PRODUCT) RED products go to The Global Fund.
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