Transforming Art into Power

As one of (RED)’s original partners, Converse has been using their singular creativity to help eliminate AIDS in Africa since 2006. They know, and we agree, that rebellion, individuality and creative energy are powerful vehicles for change.

In 2008, Converse (PRODUCT) RED™ introduced the latest designs from the Converse 1HUND(RED) - the brand’s unprecedented year-long global curation project designed to further support their partnership with (RED). For the 1HUND(RED), Converse commissioned 100 musicians, graphic and graffiti artists from all over the world to create one-of-a-kind sneaker designs inspired by the global fight against HIV and AIDS in Africa.

Converse also recently launched the African Canvas collection of Chuck Taylor® All Star® shoes, made from canvas sourced in Africa.

And you can customize your own (PRODUCT) RED sneakers online with their "MAKE MINE RED" platform. This one-of-a-kind design experience lets you use custom colors and patterns to construct your own Chuck Taylor® All Star® sneakers (hi, low, and slip) or Skidgrip®.

5-15% (depending on the product sold) of the net sales of Converse (PRODUCT) RED shoes goes directly to the Global Fund.